Starting a new business means a mile-high to-do list on your desk. But, marketing – an essential component of any successful company – often falls to the bottom of the pile, which can be the kiss of death for a start-up. The Marketing Trenches web site has put together a great list of 10 things [...]

Social Media Explorer has written a great article on the basics of how to start marketing your business using social media. Which sites should you join? How do you keep track of it all? Check out the full article at the Social Media Explorer web site to learn how to hit the ground running.

Over the past few months, you’ve no doubt received countless e-mail newsletters filled with any number of cleverly-worded sales pitches about how this product or that service is the answer to your depressed-economy prayers. And, while there are certainly many opportunities to be had by forging ahead in the face of economic woes – especially [...]

In a brilliant marketing move, M&Ms has embraced a long-standing urban myth about the product to differentiate itself on the sweetest of holidays. This oft-told legend declares that green M&Ms have the mysterious quality to act as an aphrodisiac. Started in the ’70s, the story became so widespread that it prompted one famous rock star [...]

If you manage a service-based business, you’re certainly aware of how ineffective some traditional product-based marketing approaches can be in promoting your company. The fact is, if you provide a service rather than a product, it can be downright detrimental to your company’s reputation and the perceived value of your service to use product-based marketing [...]